With all of the media attention going toward Mel Gibson in the past few weeks for his "mistake", I wanted to take this time to pay tribute to some of the most talented and creative people in Hollywood—personal publicists. I think these individuals are some of the most creative people in the industry but their works of fiction often go unrecognized. When celebrities behave badly, great publicists can turn any tragedy into triumph, a sinner to a saint—all with the power of a press release.

Here's my two personal favorites: When Winona Ryder was first arrested for shoplifting, a statement was released that she was "researching" a role. Or better yet, when Eddie Murphy was caught with a tranvesite, he was "simply giving the young lady a ride home." Genius.

But while studio films have stars dish the dirt to keep them in the new, most indie films don't have the luxury or the budget. So publicists have to pitch the only story they have... the actual film! So whenever you see a story about any indie film, you can guarantee that their was a team working away to spread word about the film.

So, as my inbox fills with press releases, I just wanted to recognize these hard-working folks... filmmakers, don't leave home without one!

Long live indie film,

Michelle